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SOFTWARE AND IT SERVICES

Marketing for the SAAS and IT services world

Spread your SAAS solutions and IT services, increase your user adoption and boost your recurring revenue.

Work with us

Inbound Marketing, CRM, Customer Service, and Marketing Automation for the SAAS Software and IT Services sectors

Find out how Inbound Marketing, a well-implemented CRM and Marketing Automation can work for your business: more than 82% of new purchases start with an online search. Have you ever wondered “who is taking your online customers” away from you insofar as better positioned and communicating more effectively?

Achieving and maintaining a strong web presence is essential for capturing qualified leads. You can use digital channels to attract businesses and people interested in solving the problems your organization has a solution for.

The challenges of the SAAS industry that we can help you overcome

Brand Awareness

Create Brand Awareness by promoting your products, services, corporate philosophy and style. Make sure they are appreciated by both industry players and end consumers.

Attract and manage partners and retailers

Establish relationships with new business partners who can bring you customers.

Outperform the competition

Outperform the best known competitors, no matter how well positioned in the market and on search engines.

Attract customers

Motivate visitors to your website to contact your company, request a demo and create an account for your solution.

Increase your User Adoption

Make sure users are using your software consistently and satisfactorily. This facilitates cross- and up-selling and renewals upon expiry.

EXPERIENCE

Our experience in the sector

We have been working for many years in the IT services industry and with software houses, helping with the online promotion of products and services.

SAAS companies

SAAS solutions with the goal of increasing their monthly recurring revenue (MRR).

Partners and retailers

Consultancy firms offering SAAS solutions along with their services.

Systems engineers

Systems engineering professionals and consulting companies.

Software house

Companies producing various types of software and embarking on an expansion project.

System Integrators

Professionals and structured companies offering specialist IT consulting services and hardware.

Niche software manufacturers

Vertical solutions for various market niches.

Testimonials

Trusted from our clients

“Customer satisfaction is at the heart of our customer service. Cloudnova has enabled us to optimize our internal processes and provide an efficient service seamlessly integrated with our operating platforms.”

Paolo Andriolo

CEO

Read the case study

Testimonials

Trusted from our clients

SERVICES

Special services for the software sector

Our projects with companies operating in the IT services and SAAS sector generally involve:

Implementation of the Inbound Methodology

We partner your Marketing team and implement a strategy to be developed together throughout the year, to attract more visitors, generate more leads, close more deals and retain acquired customers.

UX software and website redesign

We re-design your website after careful analysis of the UX (User experience) based on modern, secure technology and constantly optimizing your web pages for search engines.

User Adoption enhancement with Marketing Automation

We activate new technologies and new activities to optimize the performance of your web-app. Methods include developing chatbots and an alert system for non-platform users, gathering feedback on customer satisfaction and managing service tickets.

Digitalization of trade shows

We digitalize your presence at trade shows and other local and international events, developing digital marketing activities before, during and after the event to optimize your investment.

CRM implementation

We analyze and optimize marketing, sales and customer service processes. We implement CRM in your organization. We enable the sales department to work more effectively and efficiently, also through the Inbound Sales methodology.

Lead Generation

We increase the effectiveness of your digital channels to generate new contacts (B2C and B2B) interested in your products and services through Content Marketing, SEO, Social Media Marketing and Online Advertising.

Engagement based on the existing Database

We automate part of your marketing, sales and customer service processes by implementing Marketing Automation technologies and strategies to reawaken existing contacts and keep them active.

Content Marketing

We build content marketing campaigns following the Topic Clusters methodology, by creating blog posts, pillar pages, downloadable materials to be promoted through social posts, newsletters, online advertising, etc.

Management of retailers and partners

We implement strategies, processes, content and technologies to attract new retailers and partners, and facilitate the development of medium-to-long-term business relationships.

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