Spread your SAAS solutions and IT services, increase your user adoption and boost your recurring revenue.
Inbound Marketing, CRM, Customer Service, and Marketing Automation for the SAAS Software and IT Services sectors
Find out how Inbound Marketing, a well-implemented CRM and Marketing Automation can work for your business: more than 82% of new purchases start with an online search. Have you ever wondered “who is taking your online customers” away from you insofar as better positioned and communicating more effectively?
Achieving and maintaining a strong web presence is essential for capturing qualified leads. You can use digital channels to attract businesses and people interested in solving the problems your organization has a solution for.
Create Brand Awareness by promoting your products, services, corporate philosophy and style. Make sure they are appreciated by both industry players and end consumers.
Establish relationships with new business partners who can bring you customers.
Outperform the best known competitors, no matter how well positioned in the market and on search engines.
Motivate visitors to your website to contact your company, request a demo and create an account for your solution.
Make sure users are using your software consistently and satisfactorily. This facilitates cross- and up-selling and renewals upon expiry.
“Customer satisfaction is at the heart of our customer service. Cloudnova has enabled us to optimize our internal processes and provide an efficient service seamlessly integrated with our operating platforms.”
Our projects with companies operating in the IT services and SAAS sector generally involve:
We partner your Marketing team and implement a strategy to be developed together throughout the year, to attract more visitors, generate more leads, close more deals and retain acquired customers.
We re-design your website after careful analysis of the UX (User experience) based on modern, secure technology and constantly optimizing your web pages for search engines.
We activate new technologies and new activities to optimize the performance of your web-app. Methods include developing chatbots and an alert system for non-platform users, gathering feedback on customer satisfaction and managing service tickets.
We digitalize your presence at trade shows and other local and international events, developing digital marketing activities before, during and after the event to optimize your investment.
We analyze and optimize marketing, sales and customer service processes. We implement CRM in your organization. We enable the sales department to work more effectively and efficiently, also through the Inbound Sales methodology.
We increase the effectiveness of your digital channels to generate new contacts (B2C and B2B) interested in your products and services through Content Marketing, SEO, Social Media Marketing and Online Advertising.
We automate part of your marketing, sales and customer service processes by implementing Marketing Automation technologies and strategies to reawaken existing contacts and keep them active.
We build content marketing campaigns following the Topic Clusters methodology, by creating blog posts, pillar pages, downloadable materials to be promoted through social posts, newsletters, online advertising, etc.
We implement strategies, processes, content and technologies to attract new retailers and partners, and facilitate the development of medium-to-long-term business relationships.