Turn your website into a machine that continuously generates new customers and works 24/7.
Inbound Marketing, Process Digitalization, CRM Marketing Automation for industry and B2B
Find out what Inbound Marketing can do for a machinery, accessories and consumables manufacturer: more than 82% of new purchases start with an online search. Have you ever wondered “who is taking your online customers” away from you insofar as better positioned and communicating more effectively?
Achieving and maintaining a strong web presence is essential for capturing qualified leads. You can use digital channels to attract businesses and people interested in solving the problems your organization has a solution for.
Create Brand Awareness by promoting your products, services, corporate philosophy and style. Make sure they are appreciated by both industry players and end consumers.
Generate new relationships with importers, distributors, dealers, installers and maintainers, also using new digital channels (such as LinkedIn Sales Navigator).
Outperform the best known competitors, no matter how well positioned in the market and on search engines.
Motivate visitors to your website to contact your company. Educate them throughout the commercial exchange to understand your added value.
Exploit your participation in international trade shows and events by making the most of your digital tools.
We have been working for many years in the machinery and accessories manufacturing industry, helping to promote companies at the international level at various phases of the supply chain.
Known brands, emerging companies, brands to be relaunched.
Small metal parts or niche products to be sold on the global market.
Specialized in the engineering field.
Accessories, semi-finished products, contractors.
International organizations opening offices in Italy or Italian companies embarking on a process of internationalization.
Structured firms specialized in designing or improving industrial products, machinery and plants.
Our projects with companies operating in the industrial and B2B sectors generally involve:
We partner your Marketing team and implement a strategy to be developed together throughout the year, to attract more visitors, generate more leads, close more deals and retain acquired customers.
We analyze and optimize marketing, sales and customer service processes. We implement CRM in your organization. We enable the sales department to work more effectively and efficiently, also through the Inbound Sales methodology.
We re-design your website after careful analysis of the UX (User experience) based on modern, secure technology and constantly optimizing your web pages for search engines.
We digitalize your presence at trade shows and other local and international events, developing digital marketing activities before, during and after the event to optimize your investment.
We increase the effectiveness of your digital channels to generate new contacts (B2C and B2B) interested in your products and services through Content Marketing, SEO, Social Media Marketing and Online Advertising.
We automate part of your marketing, sales and customer service processes by implementing Marketing Automation technologies and strategies to reawaken existing contacts and keep them active.
We build content marketing campaigns following the Topic Clusters methodology, by creating blog posts, pillar pages, downloadable materials to be promoted through social posts, newsletters, online advertising, etc.
We implement strategies, processes, content and technologies to help you open, optimize, and control foreign offices.
We optimize processes, train people and activate new technologies to facilitate your customers’ shopping experience and their use of your products. Methods include developing chatbots, gathering feedback on customer satisfaction, managing service tickets and building a knowledge base.
“We drew on our roots to embark on a process of profound corporate innovation. Cloudnova has helped us discover the potential of inbound marketing, and continues to accompany us with a winning strategy and technology mix.”
“Cloudnova did not merely provide us with a new CRM system, but worked together with our employees to optimize our processes and enable us to operate more efficiently and effectively.”
“A team of experts that supports and helps your company to grow and direct your business. Cloudnova started working with Bonfiglioli Engineering when our digital transformation began, with great support and experience. Our digital "journey" is always evolving and Cloudnova continues to help us in our growth.”