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TEL: +39 049 825 6353

INDUSTRY AND B2B

Marketing for the industrial and engineering world

Turn your website into a machine that continuously generates new customers and works 24/7.

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Inbound Marketing, Process Digitalization, CRM Marketing Automation for industry and B2B

Find out what Inbound Marketing can do for a machinery, accessories and consumables manufacturer: more than 82% of new purchases start with an online search. Have you ever wondered “who is taking your online customers” away from you insofar as better positioned and communicating more effectively?

Achieving and maintaining a strong web presence is essential for capturing qualified leads. You can use digital channels to attract businesses and people interested in solving the problems your organization has a solution for.

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The challenges of the engineering industry that we can help you overcome

Brand Awareness

Create Brand Awareness by promoting your products, services, corporate philosophy and style. Make sure they are appreciated by both industry players and end consumers.

Attract and manage business partners

Generate new relationships with importers, distributors, dealers, installers and maintainers, also using new digital channels (such as LinkedIn Sales Navigator).

Outperform the competition

Outperform the best known competitors, no matter how well positioned in the market and on search engines.

Attract customers

Motivate visitors to your website to contact your company. Educate them throughout the commercial exchange to understand your added value.

Attend trade shows

Exploit your participation in international trade shows and events by making the most of your digital tools.

EXPERIENCE

Our experience in the sector

We have been working for many years in the machinery and accessories manufacturing industry, helping to promote companies at the international level at various phases of the supply chain.

Machinery Manufacturers

Known brands, emerging companies, brands to be relaunched.

Manufacturers of consumables

Small metal parts or niche products to be sold on the global market.

Sales agents and agencies

Specialized in the engineering field.

Manufacturers of accessories and semi-finished products

Accessories, semi-finished products, contractors.

Multinational actors

International organizations opening offices in Italy or Italian companies embarking on a process of internationalization.

Design and engineering firms

Structured firms specialized in designing or improving industrial products, machinery and plants.

SERVICES

Special services for the engineering sector

Our projects with companies operating in the industrial and B2B sectors generally involve:

Implementation of the Inbound Methodology

We partner your Marketing team and implement a strategy to be developed together throughout the year, to attract more visitors, generate more leads, close more deals and retain acquired customers.

CRM implementation

We analyze and optimize marketing, sales and customer service processes. We implement CRM in your organization. We enable the sales department to work more effectively and efficiently, also through the Inbound Sales methodology.

Website development and optimization

We re-design your website after careful analysis of the UX (User experience) based on modern, secure technology and constantly optimizing your web pages for search engines.

Digitalization of trade shows

We digitalize your presence at trade shows and other local and international events, developing digital marketing activities before, during and after the event to optimize your investment.

Lead Generation

We increase the effectiveness of your digital channels to generate new contacts (B2C and B2B) interested in your products and services through Content Marketing, SEO, Social Media Marketing and Online Advertising.

Engagement based on the existing Database

We automate part of your marketing, sales and customer service processes by implementing Marketing Automation technologies and strategies to reawaken existing contacts and keep them active.

Content Marketing

We build content marketing campaigns following the Topic Clusters methodology, by creating blog posts, pillar pages, downloadable materials to be promoted through social posts, newsletters, online advertising, etc.

Internationalization

We implement strategies, processes, content and technologies to help you open, optimize, and control foreign offices.

Customer Service improvements

We optimize processes, train people and activate new technologies to facilitate your customers’ shopping experience and their use of your products. Methods include developing chatbots, gathering feedback on customer satisfaction, managing service tickets and building a knowledge base.

Testimonials

Trusted from our clients

“We drew on our roots to embark on a process of profound corporate innovation. Cloudnova has helped us discover the potential of inbound marketing, and continues to accompany us with a winning strategy and technology mix.”

Silvia Manfiotto

Marketing Manager

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“Cloudnova did not merely provide us with a new CRM system, but worked together with our employees to optimize our processes and enable us to operate more efficiently and effectively.”

Atam Moondra

Marketing Manager

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“A team of experts that supports and helps your company to grow and direct your business. Cloudnova started working with Bonfiglioli Engineering when our digital transformation began, with great support and experience. Our digital "journey" is always evolving and Cloudnova continues to help us in our growth.”

Federica Zuffi

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Testimonials

Trusted from our clients

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