Promote use of your platform in the market, ensure a high user adoption, boost your recurring revenue.
Inbound Marketing, Marketing Automation and CRM for the FinTech industry
Find out how Inbound Marketing, well-structured processes, a well-implemented CRM and Marketing Automation can work for your business: more than 82% of new purchases start with an online search. Have you ever wondered “who is taking your online customers” away from you insofar as better positioned and communicating more effectively?
Achieving and maintaining a strong web presence is essential for capturing qualified leads. You can use digital channels to attract businesses and people interested in solving the problems your organization has a solution for.
Create Brand Awareness by promoting your products, services, corporate philosophy and style. Make sure they are appreciated by both industry players and end consumers.
Establish new relationships with brokers, intermediaries, financial/insurance institutions and software houses that can bring you customers by including your products and services within their offering.
Outperform the best known competitors, no matter how well positioned in the market and on search engines.
Motivate visitors to your website to contact your company, open an account on your platform and subscribe to your services.
Improve your target audience's understanding of the opportunities you offer and the problems you can solve for them.
Our projects with technology companies operating in the financial, insurance and banking sectors generally involve:
We partner your Marketing team and implement a strategy to be developed together throughout the year, to attract more visitors, generate more leads, close more deals and retain acquired customers.
We re-design your website after careful analysis of the UX (User experience) based on modern, secure technology and constantly optimizing your web pages for search engines.
We activate new technologies and new activities to optimize the performance of your platform. Methods include developing chatbots, recovering abandoned shopping carts, gathering feedback on customer satisfaction and managing service tickets.
We optimize platform on-boarding processes and ensure users continue to return and use your platform consistently and effectively.
We analyze and optimize marketing, sales and customer service processes. We implement CRM in your organization. We enable the sales department to work more effectively and efficiently, also through the Inbound Sales methodology.
We increase the effectiveness of your digital channels to generate new contacts (B2C and B2B) interested in your products and services through Content Marketing, SEO, Social Media Marketing and Online Advertising.
We automate part of your marketing, sales and customer service processes by implementing Marketing Automation technologies and strategies to reawaken existing contacts and keep them active.
We build content marketing campaigns following the Topic Clusters methodology, by creating blog posts, pillar pages, downloadable materials to be promoted through social posts, newsletters, online advertising, etc.
We implement strategies, processes, content and technologies to attract new agents, brokers and intermediaries, and facilitate the development of medium-to-long-term business relationships.