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TEL: +39 049 825 6353

FURNITURE AND DESIGN

Marketing applied to the world of design and furniture

Turn your website into a machine that continuously generates new customers and works 24/7.

Work with us

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Inbound Marketing for the design and furniture industry

Find out what Inbound Marketing can do for a furniture manufacturer, architect or distributor of designer items: more than 82% of new purchases start with an online search. Have you ever wondered “who is taking your online customers” away from you insofar as better positioned and communicating more effectively?
Achieving and maintaining a strong web presence is essential for capturing qualified leads. You can use digital channels to attract businesses and people interested in solving the problems your organization has a solution for.

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The challenges of the furniture industry that we can help you overcome

Brand Awareness

Create Brand Awareness by promoting your products, services, corporate philosophy and style. Make sure they are appreciated by both industry players and end consumers.

Attract and manage architects

Establish new relationships with architects, designers and interior designers who can bring you customers by using your products and services as part of their designs.

Outperform the competition

Outperform the best known competitors, no matter how well positioned in the market and on search engines.

Attract customers

Motivate visitors to your website to contact your company, visit a store or shop online.

The Milan Salone del Mobile and FuoriSalone

Exploit your participation in international trade shows and events by making the most of your digital tools.

EXPERIENCE

Our experience in the sector

We have been working for many years in the Design and Furniture industry, helping with the online promotion of companies and professionals at various phases of the supply chain.

Furniture Manufacturers

Known brands, emerging companies, brands to be relaunched.

Design Studios and Interior Designer

Structured studios entrusted with furnishing houses, offices and shopping spaces.

Art dealers

Galleries and dealers of unique items of craftsmanship.

Sales agents and agencies

Specialized in the furniture and design field.

Furniture shops

Both single-brand and multi-brand stores. Both individual stores and chains.

Manufacturers of accessories and semi-finished products

Accessories, semi-finished products, contractors.

SERVICES

Special services for the furniture sector

Our projects with companies operating in the furniture and design sector generally involve:

Implementation of the Inbound Methodology

We partner your Marketing team and implement a strategy to be developed together throughout the year, to attract more visitors, generate more leads, close more deals and retain acquired customers.

Website development and optimization

We re-design your website after careful analysis of the UX (User experience) based on modern, secure technology and constantly optimizing your web pages for search engines.

E-commerce enhancement through Marketing Automation

We activate new technologies and new activities to optimize the performance of your e-commerce. Methods include developing chatbots, recovering abandoned shopping carts, gathering feedback on customer satisfaction and managing service tickets.

Digitalization of trade shows

We digitalize your presence at the Milan Salone del Mobile and FuoriSalone and at other local and international events, developing digital marketing activities before, during and after the event to optimize your investment.

CRM implementation

We analyze and optimize marketing, sales and customer service processes. We implement CRM in your organization. We enable the sales department to work more effectively and efficiently, also through the Inbound Sales methodology.

Lead Generation

We increase the effectiveness of your digital channels to generate new contacts (B2C and B2B) interested in your products and services through Content Marketing, SEO, Social Media Marketing and Online Advertising.

Engagement based on the existing Database

We automate part of your marketing, sales and customer service processes by implementing Marketing Automation technologies and strategies to reawaken existing contacts and keep them active.

Content Marketing

We build content marketing campaigns following the Topic Clusters methodology, by creating blog posts, pillar pages, downloadable materials to be promoted through social posts, newsletters, online advertising, etc.

Management of Designers and Interior Designers

We implement strategies, processes, content and technologies to attract new design studios, architects and interior designers, and facilitate the development of medium-to-long-term business relationships.

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