Turn your website into a machine that continuously generates new customers and works 24/7.
Inbound Marketing for the design and furniture industry
Find out what Inbound Marketing can do for a furniture manufacturer, architect or distributor of designer items: more than 82% of new purchases start with an online search. Have you ever wondered “who is taking your online customers” away from you insofar as better positioned and communicating more effectively?
Achieving and maintaining a strong web presence is essential for capturing qualified leads. You can use digital channels to attract businesses and people interested in solving the problems your organization has a solution for.
Create Brand Awareness by promoting your products, services, corporate philosophy and style. Make sure they are appreciated by both industry players and end consumers.
Establish new relationships with architects, designers and interior designers who can bring you customers by using your products and services as part of their designs.
Outperform the best known competitors, no matter how well positioned in the market and on search engines.
Motivate visitors to your website to contact your company, visit a store or shop online.
Exploit your participation in international trade shows and events by making the most of your digital tools.
Our projects with companies operating in the furniture and design sector generally involve:
We partner your Marketing team and implement a strategy to be developed together throughout the year, to attract more visitors, generate more leads, close more deals and retain acquired customers.
We re-design your website after careful analysis of the UX (User experience) based on modern, secure technology and constantly optimizing your web pages for search engines.
We activate new technologies and new activities to optimize the performance of your e-commerce. Methods include developing chatbots, recovering abandoned shopping carts, gathering feedback on customer satisfaction and managing service tickets.
We digitalize your presence at the Milan Salone del Mobile and FuoriSalone and at other local and international events, developing digital marketing activities before, during and after the event to optimize your investment.
We analyze and optimize marketing, sales and customer service processes. We implement CRM in your organization. We enable the sales department to work more effectively and efficiently, also through the Inbound Sales methodology.
We increase the effectiveness of your digital channels to generate new contacts (B2C and B2B) interested in your products and services through Content Marketing, SEO, Social Media Marketing and Online Advertising.
We automate part of your marketing, sales and customer service processes by implementing Marketing Automation technologies and strategies to reawaken existing contacts and keep them active.
We build content marketing campaigns following the Topic Clusters methodology, by creating blog posts, pillar pages, downloadable materials to be promoted through social posts, newsletters, online advertising, etc.
We implement strategies, processes, content and technologies to attract new design studios, architects and interior designers, and facilitate the development of medium-to-long-term business relationships.