Ensure you have a large number of visitors interested in meeting you before the trade show begins. Encourage target customers present at the show to stop at your stand.
Rekindle relations with existing customers, strengthen their perception of your Brand, update them on services, products and innovations.
Avoid finding yourself at the end of the event with a bunch of business cards waiting in vain to be digitalized!
Set up a system and tasks allowing you to intercept, activate, and manage new prospects.
Provide a process, platform and content to help your sales reps manage new leads and close more deals.
“Our wealth of experience and the use of advanced technological tools have proved to be a winning mix. In one go, we have been able to improve our work method and to watch our customers’ satisfaction grow.”
Through digital channels and new actions, we create new contacts, activate existing contacts, preview information, and start gathering interest from your target audience.
Through online advertising and social media marketing, we intercept the people at the trade show and encourage them to visit you. Through the use of tablets and other strategies, we convert visitors into CRM-registered leads in real time.
We create a Marketing Automation strategy to stay close to your contacts (based on their language and profile) for weeks or even months after the trade show. We create a method and provide tools to your sales reps for post-trade show activities.
We launch a landing page or minisite dedicated to the event, to preview information and attract the attention of customers and prospects.
Through LinkedIn Sales Navigator, we help you generate new contacts who can come and visit you during the show or whom we can update remotely if they are unable to attend.
We analyze and optimize marketing, sales and customer service processes. We implement CRM in your organization. We enable the Sales department to manage relations with contacts more effectively and efficiently, especially after the trade show.
Through Content Marketing, SEO, Social Media Marketing and Online Advertising, we increase the effectiveness of your digital channels in generating new contacts (B2C and B2B) who can come and visit you during the show.
We reawaken existing contacts and keep them active by updating them on the latest news and inviting them to come and visit you during the show.
For those who can't attend the event, we ensure engagement through targeted email marketing.
We build content marketing campaigns to intercept trade show visitors, by creating blog posts and downloadable materials to be promoted through social posts, newsletters, online advertising, etc.