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TRADE SHOWS

Digitalize your presence at trade shows

Optimize your investments and presence at trade shows by digitalizing activities and processes before, during and after the event.

Work with us

Inbound Marketing and Marketing Automation to support your trade shows and other events

Companies invest significant resources (especially monetary) to take part in trade shows. Very often, however, such an investment focuses on having a presence and a different form of visibility for a few days only, before everything returns to normal.

Today, this investment can be optimized by using digital activities to remain visible and in contact with potential customers for a much longer period of time: you can attract prospects and collect their interest before the show, digitalize contacts during the event, and then remain close to them for longer and in a more structured way, through closer collaboration between your Marketing and Sales departments.

The trade show challenges that we can help you overcome

Intercept visitors

Ensure you have a large number of visitors interested in meeting you before the trade show begins. Encourage target customers present at the show to stop at your stand.

Engage customers

Rekindle relations with existing customers, strengthen their perception of your Brand, update them on services, products and innovations.

Register contacts in real time

Avoid finding yourself at the end of the event with a bunch of business cards waiting in vain to be digitalized!

Automate before, during, and after the show

Set up a system and tasks allowing you to intercept, activate, and manage new prospects.

Support your sales reps

Provide a process, platform and content to help your sales reps manage new leads and close more deals.

EXPERIENCE

Our experience in the sector

We have been working for many years to support companies during trade shows, helping the marketing and sales departments intercept visitors and manage contacts after the show.

Design and furniture trade shows

Above all Salone del Mobile and Fuorisalone, but also Cersaie, Homi, Maison & Objet, etc.

Engineering trade shows

Wire, Euroblech, Ecomondo, Ifat, Lamiera, Fastenerfair, Mecspe, Hannover Messe, etc.

Construction and Architecture trade shows

Made Expo, Salone del Mobile, Expo Edilizia, Casa su misura, Cersaie, etc.

Food and Beverage trade shows

Sigep, Bit, Taste, Vinitaly, Vinnatur Tasting, Cibus, Host, etc.

SAAS trade shows

Netcomm, Smau, etc.

Trade Show and Events Organizers

Testimonials

Discover more with real examples

“Our wealth of experience and the use of advanced technological tools have proved to be a winning mix. In one go, we have been able to improve our work method and to watch our customers’ satisfaction grow.”

Tiziana Raiteri

Marketing Manager

Read the case study

Testimonials

Discover more with real examples

SERVICES

Special services for your trade shows

Our projects with companies investing in attending trade shows generally involve:

Pre-show digital marketing activities

Through digital channels and new actions, we create new contacts, activate existing contacts, preview information, and start gathering interest from your target audience.

Digital marketing activities during the trade show

Through online advertising and social media marketing, we intercept the people at the trade show and encourage them to visit you. Through the use of tablets and other strategies, we convert visitors into CRM-registered leads in real time.

Post-trade show contact management

We create a Marketing Automation strategy to stay close to your contacts (based on their language and profile) for weeks or even months after the trade show. We create a method and provide tools to your sales reps for post-trade show activities.

Development of landing pages and dedicated minisites

We launch a landing page or minisite dedicated to the event, to preview information and attract the attention of customers and prospects.

Supporting trade show participation through Social Selling

Through LinkedIn Sales Navigator, we help you generate new contacts who can come and visit you during the show or whom we can update remotely if they are unable to attend.

CRM implementation

We analyze and optimize marketing, sales and customer service processes. We implement CRM in your organization. We enable the Sales department to manage relations with contacts more effectively and efficiently, especially after the trade show.

Lead Generation

Through Content Marketing, SEO, Social Media Marketing and Online Advertising, we increase the effectiveness of your digital channels in generating new contacts (B2C and B2B) who can come and visit you during the show.

Engagement based on the existing Database

We reawaken existing contacts and keep them active by updating them on the latest news and inviting them to come and visit you during the show.
For those who can't attend the event, we ensure engagement through targeted email marketing.

Content Marketing

We build content marketing campaigns to intercept trade show visitors, by creating blog posts and downloadable materials to be promoted through social posts, newsletters, online advertising, etc.

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