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TEL: +39 049 825 6353

E-COMMERCE

Inbound Marketing and Marketing Automation for your E-commerce

Turn your e-commerce into a machine that continuously generates new customers and boosts your up- and cross-selling.

Work with us

Enhance your Digital Marketing Mix and Customer Service to support your E-commerce

Find out how Inbound Marketing, an advanced Customer Service system and Marketing Automation can boost your e-commerce revenue.

Your customers expect great service and want to interact in new ways, gain information independently on your website, and be able to trust who's behind it.

Activate new strategies, dynamics and technologies to support your customers' shopping experience and your operators' internal management.

The challenges of the e-commerce world that we can help you overcome

Brand Awareness

Create Brand Awareness by promoting your products, services, corporate philosophy and style. Make sure they are appreciated by both industry players and end consumers.

Attract new customers

Generate traffic, conversions and sales. Find new ways to engage your website visitors and turn them into returning customers.

Better customer service

Generate empathy and trust from the first point of contact. Align your service processes to your customers’ expectations.

Automate, automate, automate

Automations to convert generated leads into new customers. Automations to measure their satisfaction. Automations on abandoned and completed shopping carts.

Leverage collected data

Track all your visitors’ and customers’ interactions. Leverage data to improve the website and increase revenue.

EXPERIENCE

Our experience in the sector

We have been working for many years in the world of online sales, supporting agencies entrusted with developing e-commerce websites and companies wishing to launch or enhance one.

E-commerce in the Furniture sector

Manufacturers and single-brand/multi-brand retailers.

E-commerce in the Food and Beverage sector

Beverages, desserts, ready-made meals and delicious home-made recipes.

E-commerce in the Fashion sector

Wholesale, retail, single-brand, multi-brand.

E-commerce in the Sports Equipment sector

Complete products and aftermarket accessories.

Agencies and consulting companies

Agencies entrusted with setting up and managing e-commerce websites on behalf of their customers.

E-commerce in the Travel and Tourism sector

From private travel packages to services and solutions for tour operators.

Testimonials

Trusted from our clients

“Very focused and interested in our company. Excellent needs analysis and optimal customization, consistent with our requirements. Well-organized advice, with user-friendly summary reports. A reactive customer service, with quick response and turnaround times.”

Dario Martellato

CEO

Read the case study

“We drew on our roots to embark on a process of profound corporate innovation. Cloudnova has helped us discover the potential of inbound marketing, and continues to accompany us with a winning strategy and technology mix.”

Silvia Manfiotto

Marketing Manager

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Testimonials

Trusted from our clients

SERVICES

Special services for your e-commerce

Our projects with companies wishing to enhance their e-commerce generally involve:

Implementation of the Inbound Methodology

We partner your Marketing team and implement a strategy to be developed together throughout the year, to attract more visitors, generate more leads, close more deals and retain acquired customers.

E-commerce UX development and optimization

We re-design your website after careful analysis of the UX (User experience) based on modern, secure technology and constantly optimizing your web pages for search engines and boosting the shopping experience.

E-commerce enhancement through Marketing Automation

We activate new technologies and new activities to optimize the performance of your e-commerce. Methods include developing chatbots, recovering abandoned shopping carts, gathering feedback on customer satisfaction and managing service tickets.

Customer Service Development

We develop and digitalize processes, activities and staff skills so as to better support your customers’ purchase (and post-purchase) experience.

CRM implementation

We analyze and optimize marketing, sales and customer service processes. We implement CRM in your organization. We enable the sales department to work more effectively and efficiently, also through the Inbound Sales methodology.

Lead Generation

We increase the effectiveness of your digital channels to generate new contacts (B2C and B2B) interested in your products and services through Content Marketing, SEO, Social Media Marketing and Online Advertising.

Engagement based on the existing Database

We automate part of your marketing, sales and customer service processes by implementing Marketing Automation technologies and strategies to reawaken existing contacts and keep them active.

Content Marketing

We build content marketing campaigns following the Topic Clusters methodology, by creating blog posts, pillar pages, downloadable materials to be promoted through social posts, newsletters, online advertising, etc.

Chatbots and multiple channels

We implement strategies, processes, content and technologies to attract and interact with customers in multiple channels: chat, FB Messenger, social media, etc.

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