What is Marketing Automation

    YOU HAVE HEARD ABOUT IT, EVEN IF NOT IN THE CLEAREST WAY, BUT YOU GOT THAT THIS IS THE TURNING POINT...

    And so... What is Marketing Automation?

    Marketing Automation is a software that aims to automate marketing actions and some of the activities to create more leads, train them to become customers of your brand, close your sales faster and to mesure at its best each effort and investments made.

    marketing-automation

    Why use Marketing Automation

    Many companies have rebuilt their production processes (from a lean perspective) making the "factory" more efficient, increasing the quality of the products, even automating some parts of production and measuring any operation. However, we often find that for the Sales and Marketing departments, the processes and tools used don't go in the same direction. Today you can automate repetitive activities also in Marketing and Sales such as: emails, social media and other actions done through the website. Marketing Automation technology makes everything easier

    Manage in the most effective way your conversion paths

    Convert means turning a visitor of your website into a lead, bringing them to become a qualified and interested person about your products and services.

    A visitor becomes a lead when they leave you some of their data in exchange for free content or to be contacted by someone on your team.

    Creating clear conversion paths is a fundamental part of the Inbound Marketing strategy and this activity can be handled very well by a Marketing Automation software. Through the links below you will be able to understand how to build effective conversion paths .

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