Many companies have rebuilt their production processes (from a lean perspective) making the "factory" more efficient, increasing the quality of the products, even automating some parts of production and measuring any operation. However, we often find that for the Sales and Marketing departments, the processes and tools used don't go in the same direction. Today you can automate repetitive activities also in Marketing and Sales such as: emails, social media and other actions done through the website. Marketing Automation technology makes everything easier
Convert means turning a visitor of your website into a lead, bringing them to become a qualified and interested person about your products and services.
A visitor becomes a lead when they leave you some of their data in exchange for free content or to be contacted by someone on your team.
Creating clear conversion paths is a fundamental part of the Inbound Marketing strategy and this activity can be handled very well by a Marketing Automation software. Through the links below you will be able to understand how to build effective conversion paths .